Easter 2022 balance sheet of assets under management by GAT
This first holiday milestone of the year has been a real turning point after the two years of obligatory hiatus.
All GAT assets have registered good occupancy and activity figures in the destinations.
2022 was set from the outset to become the year of the sector’s recovery after the previous two difficult years for the tourism industry in our country. The Easter holiday period has been the first test to check the trend towards normalisation in the markets once connectivity has recovered and we have been relieved of many of the restrictions we had in previous years.
Once again, domestic tourism has been the main protagonist, together with an incipient international tourism that is once again beginning to focus on our country and its attractions as a destination.
The school holidays and the good weather throughout Spain have led to positive occupancy figures that make us think of a summer close to the figures for 2019. Snow destinations, in our case, the Aragón Hills hotel in Formigal (Huesca Pyrenees) and the Ziryab hotel in Sierra Nevada, have registered an average occupancy rate of 75% with peaks of 95% on some specific days, corroborating the growing interest in winter sports.
Beaches continue to be the favourite destination at this time of year. Both Islantilla Golf Resort, which includes The Residences Islantilla flats and the 4* DoubleTree by Hilton hotel, and La Sella Golf Resort, which includes The Residences La Sella flats and the 5* Hotel Marriott La Sella, have also registered very optimistic figures. The average occupancy rate for the whole week was around 64%, reaching 74% on public holidays, with peaks of up to 96%. Undoubtedly the mild weather, the situation and location of the establishments and the varied experiential, gastronomic and sporting offer have added interest, consolidating the trend towards active leisure demanded by the market.
The five 5, 4 and 3 star hotels and the tourist flats located in Marina d’Or have also shown excellent occupancy figures – an average of 70% – for a public attracted both by their optimal location and by the promise of fun for all in its 7 theme parks. The popular Ciudad de Vacaciones (Holiday City) is back with a renewed offer of restaurants, facilities, services, discotheques, shows and its particular parade with the aim of beating all records in the coming summer season.
Inland tourism is also experiencing interesting growth. The cultural offer, the traditions or the historical and artistic heritage, together with the renovated facilities, have helped the Antequera Hills Hotel to achieve an average occupancy rate of 50% after its incipient reopening a few weeks earlier.
The good figures achieved, the relaxation of the COVID measures and the normalisation of the situation in general make us optimistic and think about a coming summer season that will bring us definitively closer to the pre-pandemic figures.