• Grupo GAT and the Anglo-French group Eurogroup-Mme Vacances launch their first joint project of mutual marketing for their luxury products in snow and mountain tourism.
  • With the launch of this first joint project, GAT X offers the Spanish market the highest quality snow and mountain products in the best national (Formigal-Panticosa and Sierra Nevada) and European (Courchevel, Meribel, Val d’Isère and Deux Alpes) destinations.
  • GAT Group – Eurogroup will continue their collaboration with the joint launch of new experiential tourism products soon

Once again, the GAT Group is firmly committed to quality experiential tourism, particularly in nature and sports tourism, just as the tourism sector is preparing for the next ski and snow season.

“Through our experiential tourism marketing platform GATX, we are launching an unbeatable offer that complements the one we already offer in two of the best Spanish winter destinations in Formigal (Hotel Aragón Hills 4*) and Sierra Nevada (Hotel Ziryab). Thus, with the signing of this first milestone in a desired strategic alliance of greater scope, GAT brings to Spain, exclusively, the best super-luxury accommodation (luxury chalets, villas and mansions) in the French Alps under the Purple Ski brand, incorporating standards of exclusivity and luxury in the all-inclusive service never presented to the Spanish and Latin American market,” says its president, Emiliano Garayar.

For a luxury winter holiday

The portfolio of luxurious accommodations includes nine mansions in emblematic locations throughout the French Alps such as Méribel, Courchevel and Val d’Isère. In addition to their unbeatable location and excellent transport links, all of them have large, spacious lounges and rooms designed for family or group enjoyment.

Their unique location surrounded by forests and nature allows for a comfortable stay with appropriate privacy measures as well as easy access to the slopes. These mansions have been elegantly designed and decorated using typical alpine construction materials – wood and stone – which have been perfectly paired with ornamental details, art works, antiques and handicraft objects.

Modern facilities are integrated throughout each of the chalets rooms and private spaces, equipped with outdoor jacuzzi, whirlpool baths, hammam or saunas, large terraces and solarium balconies, large windows with privileged views over the valleys, hanging fireplaces, library, games room, and much more.

A personalised and “à la carte” service

But without a doubt, what makes the difference in this holiday offer is the extensive and meticulous range of personalised services that accompany these luxury villas. Small details are what make all the difference.

Enjoy massage and physiotherapy sessions in the comfort of the chalet itself, carried out by expert therapists who are able to respond to your every need; the perfect finishing touch to a day of intense activity in the snow.


As the perfect skiing holiday is not just about skiing, but also about the ease of getting to and from the slopes, there is nothing better than a private chauffeur service aboard executive vans. A driver and an eight-seater minibus is available for each chalet with a person on duty throughout the day, with no pre-assigned time slots in case one wishes to return to the chalet early.

In the mornings, each villa’s personal driver is available from 08:30 to 11:00 to drive you to the slopes while helping you load and unload your skis. In addition, there will always be a driver on duty from 11.00 to 17.30, who, with just a 20 minutes’ notice, can pick you up from anywhere in the valley to drive you to your villa. Between 17.30 and before dinner, the designated driver for each villa is available to pick you up and drive you back. If required, the private chauffeur service will be available after dinner until 12.00 midnight.

Each villa is also serviced by its own chef; a highly qualified kitchen professional who caters to the particular gastronomic likes of each client.

These luxury villas are family friendly too, as each is fully equipped to cater to the needs of the little ones; cots, high chairs, sterilisers, baby listening devices, a selection of games, sledges, toys and DVDs for children, and even a supply of nappies and wipes so that you don’t have to bring them with you.

Childcare provides the possibility of enjoying an unbeatable nanny service. All the nannies we work with are multi-lingual, NNEB qualified or equivalent with significant formal childcare experience, have an up to date pediatric first aid certificate, and have passed reference and police background checks.

All of this combined allows for a unique mountain and snow experience, curated together to exceed all customer expectations.


You can now access all the information through the website: