Guadalmina: The achievement of the objectives is confirmed and materialised in the figures obtained during this period, which speak of a sustained annual turnover of more than 8 million Euros.
– GAT has been the operator of the Guadalmina Hotel since its reopening in November 2015.
– During these five years of uninterrupted management by GAT, the asset has largely achieved the revaluation targets set at the beginning.
The management term that the company signed with the property (HIPartners) expires on 31 March. The agreement signed by both parties marked the beginning of a process of repositioning the establishment.
Over the past five years, the necessary strategies and measures have been implemented to achieve the main objective: to make the well-known hotel, located in Guadalmina-Marbella, a classic holiday destination for both national and international clients, sustainable and profitable.
The achievement of the objectives is confirmed and materialised in the figures obtained during this period, which speak of a sustained annual turnover of more than 8 million Euros.
Management has been directed towards improving the establishment from the point of view of the product as well as the implementation of a commercial and operational strategy focused on the customer, with the consequent enhancement of the resort’s natural attributes: being on the beachfront, its proximity to the golf course and a carefully selected gastronomic offer, in addition to its highly valued customer service.
All this would not have been possible without an important commitment to professional talent. The human capital has been fundamental for the achievement of the challenge with success. With an average recruitment of 90 people in different specialities, which has been maintained with a non-existent turnover ratio, and with a continuous training plan designed to guarantee the optimum provision of the service. People at the service of people is one of our premises when it comes to management.
In the words of Ramón Garayar-CEO of GAT- “We close our time in Guadalmina with the satisfaction of having fulfilled our duties in both quantitative and qualitative terms and we are very grateful to the Property that has trusted in our differentiated management, which, without a doubt, serves as an excellent basis for future projects. In this sense, Garayar stresses that “HIP has expressed its satisfaction with the work carried out, highlighting the involvement shown by the entire team assigned to the project from day one”.
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